To foster the dreams and imagination of all children
To provide creative exhibits and programs to support the balanced development of children and families and contribute to creating a happier society for all
Creativity and Imagination
To provide exhibits and education programs aimed at fostering creativity and imagination in children and tailored to developmental stages.
Communication and Participation
To offer a space open to all people – children and adults alike – which welcomes their active participation and provides a communication channel between people.
Consideration and Respect
To establish the museum as a trusted institution that teaches children the importance of respecting and acknowledging differences in people and showing empathy, which in turn create a happier, more balanced society.
Change and Innovation
To constantly pursue future-oriented challenges and innovations for social development, thereby spearheading positive changes that will influence the operations of other children’s museums as well as educational, childcare, cultural and art institutions.
Integration and Growth
To promote compositional and integrated education through play and experiential activities, helping children to grow into global-minded and self-motivated citizens.